ABOUT
 
WHO I AM

I'm a Cuban-American, Aquarian, ENFP that loves pop culture, video games, travel, meaningful songs, deep connections, a good book, and a great drink! Hailing from the great city of Chicago, I spontaneously moved to Los Angeles to pursue my dream of working in the music business, because passion, courage, and joy are my driving principles. I believe that life is what you make of it, and aim to better the world by bettering myself.

WHAT I DO

I'm a Social Media Producer that has been in the pop culture, geek/gaming, and digital space for 7 years. I've cultivated a wealth of experience in social media since 2010, from management and coaching for independent musicians to marketing and producing for major YouTube channels. I have also worked in video production, promotions, event planning, sponsorship marketing, and publicity. But the truth is: I love the internet, and I always will.

WHY I DO IT

I got into marketing because, now more than ever, it means knowing how people work, and I think people are fascinating. As for social media? Well, it might be wrecking our mental health right now, but it's also the lens through which we are expressing ourselves and looking into the future. And as a person that cares about where we've been and where we're going, being involved with social media, pop culture, and the future of cool just came naturally!

MY WORK
 

Scripted, unscripted, promo, streams, and more! Résumé and references available on request.

Assassin's Creed Fight Scene
Assassin's Creed Fight Scene

Social assets that promoted a partnership between Smosh Games and Ubisoft for Assassin's Creed Odyssey.

Call of Duty IRL
Call of Duty IRL

Social assets that promoted a partnership between Smosh Games and Activision for Call of Duty: Black Ops.

Tommy Wiseau Does ASMR
Tommy Wiseau Does ASMR

...need I say more?

Is Being a Video Game Tester Fun?
Is Being a Video Game Tester Fun?

A popular op-ed I produced and hosted.

Pokemon as Emojis
Pokemon as Emojis

Who's that Pokemon?

Marvel as Emojis
Marvel as Emojis

Can you guess these Marvel characters?

Dating Sims IRL
Dating Sims IRL

A dating show, but all the (creepy) answers come from dating sims!

GTA Livestream
GTA Livestream

A stream we did in partnership with Rockstar Games for GTA.

Summer Games BTS
Summer Games BTS

Using BTS shots to drive hype for Smosh's biggest summer campaign!

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DD7jjG5UIAAqtr8

A daily Twitter countdown with changing assets was only the first step of a detailed social marketing plan for Summer Games 2017!

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A 2014 interview with Erik Nagel from Sirius XM about Loot Crate.

i love makeup.
i love makeup.

On set, grabbing social assets for the launch of i love makeup in 2013.